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HI! I'M DARIA STANA

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PROFESSIONAL IDENTITY

Within my design practice, I position myself as a reflective learner who designs through continuous dialogue with society. I approach each project as an opportunity to observe, question and engage with people, contexts and systems, translating these insights into tangible concepts that connect meaningfully with users.

Earlier in my bachelor, I believed my identity was rooted in technical realization, with concept and narrative added afterward. Through experience, I have come to understand that my core strength lies in shaping concepts, experiences and stories, which are then brought to life through material, technology and craft.

My professional identity is defined by the balance between analytical thinking and creative empathy. A background in mathematics and programming supports a structured, problem-solving mindset, while an intuitive and narrative-driven approach allows me to work with abstraction, emotion and user experience. This duality enables me to move fluidly between conceptual exploration and realization.

I am particularly drawn to the early and formative phases of the design process, where framing questions, defining intent and exploring possibilities are central. Here, I often employ speculative thinking to challenge assumptions, while remaining attentive to how ideas can be translated into viable and impactful outcomes. Over time, I have recognized that my role as a designer is not only to provoke reflection, but also to shape conditions for change through concrete design decisions.

Over time, I have come to see myself as a designer who thrives in interdisciplinary environments, where collaboration, research and making intersect. Within these contexts, I naturally position myself at the intersection of design research, user experience and concept development, contributing both strategically and creatively to the direction of a project.

'' FOR DESIGNING, I LEARN.

   FOR LEARNING, I DESIGN. ''

MY 'SKILLS SUITCASE'

Skills suitcase

VISION

I see design as a tool for innovation with and for society. Beyond creating functional or aesthetic artifacts, design holds the power to question habits, communicate values and influence behavior. In a world driven by speed, consumption and efficiency, I believe design can create moments of reflection while remaining grounded in real-world contexts.

For me, design begins with asking why before what. It is a research-driven practice in which creativity, user experience and material exploration form a connective thread throughout the process. Innovation, in this sense, is not about novelty alone, but about developing concepts that are understandable, usable and capable of making an impact within society.

My vision has evolved from focusing primarily on speculative concepts toward designing solutions that not only propose change, but also demonstrate how that change can be achieved. I aim to create products and systems that bridge conceptual depth with practical realization, ensuring that ideas are not only communicated, but also accessible and actionable.

Textiles and wearables play a central role in this vision. Their recurrent presence within the user's life and versatility make them a powerful medium for innovation, particularly in the context of sustainability, user experience and identity. Through textiles, I explore how material, interaction and aesthetics can support longer product lifespans, deeper user engagement and alternative perspectives on fashion and consumption.

Looking ahead, I aspire to work in research- and development-driven contexts, whether within industry or entrepreneurial settings, where conceptual thinking, material experimentation and strategic considerations come together. 

"Innovation starts by questioning how things could be done  differently"